Ideas for future Mill Road prosperity

A (second) personal view from Edward Jenkins

Assuming that, despite moves being made against progress, the plan for reduced usage of Mill Road Bridge will proceed, there are numerous ways in which the Councils and Traders could work together towards future prosperity in the Road.

The present payment system for both the Gwydir Street, and Great Eastern Street car parks could be arranged to provide short term, free parking, with significant payment penalties should the provided time be exceeded. Additionally, a heavy financial penalty could be introduced for non compliance with the arrangement!

The City Council could extend the Business Improvement District (BID) to include ALL of Mill Road*, with appropriate City Centre signage, and work with the Traders and other representative groups to provide incentives for day, and longer term, visitors to come to this part of the city. This could include displaying the history of the Road, possibly in the form of mosaics and/or wall and lamp post paintings, together with flyers and ‘treasure’ maps being made available at locations, such as the tourist centre office, in the city.

*Editorial Note:
We understand that, to extend the current BID boundary (see map) all businesses within a proposed extension with a rateable value of £30,000 or more will be able to vote. There must then be a double majority in favour – by rateable value and by number of businesses. Cambridge City Council and the current BID may propose, but if the Mill Road Traders’ Association opposes…
(We are open to correction on this.)

The Milly Card was an initiative of the No Mill Road Tesco Campaign to promote independent businesses

A loyalty card system similar to the Milly Card tried a while ago, but with a comprehensive, sophisticated, interactive website system to include details of all Businesses and Card Holders, in which incentive type offers would be presented and taken up, bookings made, together with arrangements for purchase collection.

With the large chain type stores on the wane, now is the opportunity for the return of the high street and its wide array of shops of all kinds. Hopefully we will see a much more interesting and functional Mill Road emerging after this difficult time, and the uniformity of the present, changing into a wider ranging business area with more true independents located here.

Edward Jenkins


You can read Edward Jenkins’ previous post Current Trading Problems in Mill Road here.


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