Mill Road EcoChic Clothes Swap

Image of garments on hangers on a rail
Mill Road’s very own Multi-Coloured Swap Shop

Mill Road’s Community Centre saw happy crowds of fashion lovers enjoying a fun and sustainable way to update their style at the EcoChic Clothes Swap in early March. Organised by Mill Road Fringe (funded by Love Mill Road and Anglia Ruskin University) in collaboration with Cambridge Cambridge Women’s Resources Centre and The Edge Café, this event showcased the work of these amazing Mill Road charities while providing opportunities for a wonderfully diverse crowd to spend a Sunday afternoon browsing for bargains, finding hidden gems, striking up conversations and doing their bit to help protect the planet.

Organisers Kate Collins and Ellen Pierce said: “It was a great community event, bringing together people of all ages who shared stories and left with bags full of new finds. It’s clear that these swaps are more than just a fashion fix – they’re a great way to connect, reduce waste, and make a difference. Next year the Mill Road EcoChic Fashion Show will be back by popular demand, perhaps we’ll alternate with Clothes Swaps in future?”

Please contact fringe@millroadwinterfair.org if you would like to help with future EcoChic clothes events.


  • CWRC has been a beacon of hope for women in Cambridgeshire for more than 40 years, providing support, advocacy and a safe space for those facing adversity. Our work empowers women to rebuild their lives and thrive within their communities.
  • Offering a trauma informed women-only environment, CWRC provides free classes, group activities, individual support and practical advice on many challenging and complex issues impacting women, including those who are facing poverty, mental health and wellbeing concerns, homelessness, poor housing, involvement with the criminal justice system and survivors of abuse.
  • CWRC also facilitates the 12-week Freedom Programme for women who have been affected by domestic abuse.
  • As a grassroots community charity, CWRC is dedicated to educating, empowering and encouraging women seeking positive change with support, advice and learning opportunities, helping them take steps to a better future.
  • Formed in 1982, CWRC is an independent registered charity that relies on sponsorships and donations to continue its work. Charity Number: 801240. To donate or fundraise, please visit the CWRC website or email info@CWRC.org.uk.

EcoChic Fashion Event

The call went out to Mill Road area’s fashionistas to try their luck as models for the forthcoming Mill Road Preloved Fashion Show.

Organisers were overwhelmed as nearly 40 men and women of varying ages, styles, heights and ethnic heritages – credible super models every one – turned up for the casting event at the Mill Road Community Centre.

Poster illustrating people modelling chic clothing.
Date/time/location/price
Saturday 2 March, St Barnabas Church
Doors open: 6pm Fashion show: 7-9pm
Tickets: £5 (or donation)
Other details in accompanying text.
The event is part of Love Mill Road’s Fringe Celebrations
Click the image above to view/download a printable PDF to display in your window

For full details and to book tickets, click through to the Mill Road Fringe’s Mill Road EcoChic Fashion Show page.


Despite the models’ diversity there are uniting features; all participants love Mill Road and walked with elegance; candidates expressed their love of pre-loved clothing in advance of their screen shots and turns on the catwalk.

It was interesting to learn why they all preferred charity shop and other pre-loved clothes.


Kitty told Mill Road Bridges that she had always worn pre-loved clothes. As a child in Essex her mother would get outfits from Ebay because they searched for quirkiness. Now, as an adult, she continues to shun new clothes.

Pam Wesson, a well-known local trader in pre-loved fashion, is attracted by value and quality, brand-new Amani suits for around £50 for example. She enjoys acknowledging provenance and when she is selling at her outlets she often mentions previous ownership.

Emma and Nicky have collected so many fabulous garments that they now concentrate on looking for statement jewellery; whereas younger people are motivated to get a basic wardrobe economically.

Naturally many participants are motivated primarily by sustainability. Academics and administrators from both our universities were present at the audition. They seem to choose pre-loved to relax in for ethical reasons even if they buy high end High Street and tailor-made suits for work.

Carol’s relationship with preloved fashion stretches back many years, as a young single parent she would dress her children in items from jumble sales out of economic necessity but never resented doing it. Jumble sales gave way to charity shops and styles change but, although she found herself on a firmer footing financially, she refused to buy distressed jeans with holes and grunge shirts at high street prices.


Mill Road EcoChic showcased clothes and accessories from Mill Road’s charity and vintage shops on the catwalk, alongside local designers who specialise in sustainable fashion.

  • Photos of catwalk event
  • Photos of catwalk event
  • Photos of catwalk event
  • Photos of catwalk event
  • Photos of catwalk event
  • Photos of catwalk event
  • Photos of catwalk event
  • Photos of catwalk event
  • Photos of catwalk event
  • Photos of catwalk event
  • Photos of catwalk event
  • Photos of catwalk event

The show offered a unique and memorable celebration of creativity and sustainability, reflecting the diversity and independence of Cambridge’s distinctive Mill Road neighbourhood, featuring stylish, exciting finds curated by enthusiastic fashionistas and modelled by local real people.

Stylish, exciting finds curated by enthusiastic fashionistas and modelled by local real people.

Mill Road EcoChic Fashion Show provided: 

  • pop-up stalls focused on sustainable fashion
  • a spectacular catwalk fashion show featuring clothes from Mill Road’s fabulous charity and vintage shops
  • food & drink – pizzas from Scott’s All Day and drinks from Bacchanalia.

For full details and to book tickets, click through to the Mill Road Fringe’s Mill Road EcoChic Fashion Show page.

For any other information email community@millroadwinterfair.org.

EcoChic Fashion Show

Poster illustrating people modelling chic clothing.

Your spotlight moment has arrived! Mill Road Fringe are looking for models for the Mill Road Eco-Chic Fashion Show in March. Please register your interest by emailing community@millroadwinterfair.org and come along to the Mill Road Community Centre (behind the Old Library) on Sunday 21st Jan between 2.00 pm and 4.00 pm to sign up. All genders, ages (18+) and sizes are welcome.